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American Family Insurance
NAIC group: AMERICAN FAMILY INS GRP (group code 473)

Contact claims

Claims phone
800-692-6326
Customer service
800-692-6326
File or track a claim online
https://www.amfam.com/claims
Website
https://www.amfam.com

Shown as 1-800-MYAMFAM. The same number handles customer service.

Numbers were checked against the company’s own website on Sep 13, 2026. Your policy documents and ID card list the right number for your policy, which can differ by product or state.

About the company

Headquarters
Madison, Wisconsin
Ownership
Mutual company (American Family Mutual Insurance Company, S.I.).
Insurance it sells
Auto, Homeowners, Renters, Condo, Umbrella, Motorcycle, Life
How it sells
American Family agents, who are independent contractors selling American Family insurance, and online.
Where it sells
American Family Insurance-branded coverage is sold in 19 states. Other companies in the group, such as Homesite and Main Street America, sell under their own names and have their own claims numbers.
Mobile app
Yes

Market share

  • Private passenger auto: 1.53% of U.S. premiums written in 2025 ($5.7 billion), the 10th-largest share nationally.
  • Homeowners: 5.15% of U.S. premiums written in 2025 ($9.7 billion), the 6th-largest share nationally.

Source: NAIC, 2025 Top 25 Groups and Companies by Countrywide Premium. Market share measures size only. It says nothing about price, service, or how claims are handled.

Check before you buy or file a complaint
Insurer groups sell through many separate companies, and each is licensed state by state. Look up the exact company on your policy in the NAIC Consumer Insurance Search for licensing, complaint and financial information, or contact your state insurance department. Independent financial strength ratings are published by agencies such as AM Best.

WhyInsurance.me doesn’t rate, rank, or recommend insurers. This profile is editorial reference information, not an advertisement, and no company paid to appear or to review it.

Sources

Researched Sep 13, 2026. Reviewed Sep 13, 2026.