Contact claims
- Claims phone
- 800-280-1466
- Customer service
- 844-328-0306
- File or track a claim online
- https://www.thegeneral.com/claims/
- Website
- https://www.thegeneral.com
This is The General’s 24/7 claims number. Dairyland policyholders should call 800-334-0090 for claims and customer service.
Numbers were checked against the company’s own website on Sep 13, 2026. Your policy documents and ID card list the right number for your policy, which can differ by product or state.
About the company
- Headquarters
- Stevens Point, Wisconsin
- Ownership
- Mutual company (Sentry Insurance). Sentry bought The General from American Family Insurance in a deal that closed January 1, 2025.
- Insurance it sells
- Auto, Motorcycle
- How it sells
- The General sells directly, online and by phone. Dairyland sells through independent agents. Both specialize in drivers who may not qualify for standard car insurance.
- Where it sells
- The General says it sells in 46 states and Washington, D.C.
- Mobile app
- Yes (separate apps for The General and Dairyland)
Market share
- Private passenger auto: 0.83% of U.S. premiums written in 2025 ($3.1 billion), the 16th-largest share nationally.
Source: NAIC, 2025 Top 25 Groups and Companies by Countrywide Premium. Market share measures size only. It says nothing about price, service, or how claims are handled.
WhyInsurance.me doesn’t rate, rank, or recommend insurers. This profile is editorial reference information, not an advertisement, and no company paid to appear or to review it.
Sources
- sentry.com/about-us/company-news-and-events/sentry-insurance-to-acquire-the-gene... (headquarters, ownership, how it sells)
- thegeneral.com (website, products, where it sells)
- thegeneral.com/claims (claims phone, claims page)
- thegeneral.com/about/contact (customer service phone)
- thegeneral.com/app (mobile app)
- dairylandinsurance.com/claims (dairyland claims phone, dairyland products)
Researched Sep 13, 2026. Reviewed Sep 13, 2026.